Metacritic is a website that aggregates reviews of films, television shows, music albums, video games, and formerly books. For each product, the scores from each review are averaged (a weighted average). Metacritic was created by Jason Dietz, Marc Doyle, and Julie Doyle Roberts in 1999, and was acquired by Fandom, Inc. in 2022.
Metacritic's scoring converts each review into a percentage, either mathematically from the mark given, or what the site decides subjectively from a qualitative review. Before being averaged, the scores are weighted according to a critic's popularity, stature, and volume of reviews. The site provides an excerpt from each review and hyperlinks to its source where a color of green, yellow, or red summarizes the critics' reviews.
Metacritic won two Webby Awards for excellence as an aggregation website. It is regarded as the foremost online review aggregation site for the video game industry. Criticism of the site has focused on the assessment system, the assignment of scores to reviews that do not include ratings, third-party attempts to influence the scores, and the reported lack of staff oversight for user reviews.
History[]
link=https://en.wikipedia.org/wiki/File:Metacritic_logo_original.svg|right|thumb|Original Metacritic logo Metacritic was launched in January 2001 by Marc Doyle, his sister Julie Doyle Roberts, and his University of Southern California law classmate Jason Dietz, after two years of developing the site. Rotten Tomatoes was already compiling movie reviews, but Doyle, Roberts, and Dietz saw an opportunity to cover a broader range of media.
Metacritic was sold to CNET in 2005. CNET and Metacritic were later acquired by the CBS Corporation. In 2020, Metacritic and other CNET titles were bought by Red Ventures. In 2022, Red Ventures sold Metacritic and other entertainment websites to Fandom, Inc.
Influence[]
Metacritic has been used by businesses to predict future sales. In 2007, Nick Wingfield of The Wall Street Journal wrote that Metacritic "influence[s] the sales of games and the stocks of video game publishers". He explains its influence as coming from the higher cost of buying video games than music or movie tickets. Many executives say that low scores "can hurt the long-term sales potential". Wingfield wrote that Wall Street pays attention to Metacritic and GameRankings because the sites typically post scores before sales data are publicly available, citing the respective rapid rise and fall in company values after BioShock and Spider-Man 3 were released. In an interview with The Guardian, Marc Doyle cited two major publishers that "conducted comprehensive statistical surveys through which they've been able to draw a correlation between high metascores and stronger sales" in certain genres. He claimed that an increasing number of businesses and financial analysts use Metacritic as "an early indicator of a game's potential sales and, by extension, the publisher's stock price". However, a 2015 study analyzing over 88 Xbox 360 and 80 PS3 games from 2012 found that Metacritic scores did not impact actual sales.
Controversially, the website has been used by game publishers as a means of determining whether a game's developer receives additional royalties. One notable example is the 2010 game Fallout: New Vegas, which received an average Metascore of 84, one short of the 85 points required by Bethesda Softworks, the game's publisher. As a result, its developer, Obsidian Entertainment, received no additional bonus. Columnists took issue with the company's use of Metacritic, with one suggesting that this makes game critics ultimately accountable for deciding the developer's profits and another pointing out that a Metascore of 84 is not significantly lower than 85. The latter also pointed out the impressive sales of five million sold units and US$300 million in revenue, and also noted a series of Obsidian's layoffs in 2011 and 2012.
The website has also been used by columnists and commentators as a general reference for critical reception, and by publishers as a tool of improving their products. Along with other executives, in 2008, John Riccitiello, then CEO of Electronic Arts, showed Wall Street analysts a chart illustrating a downward trend in the average critical ratings of the company's games. He took the ratings seriously and stressed the need for the company to bounce back. Also in 2008, Microsoft used Metacritic averages to delist underperforming Xbox Live Arcade games.
Metascores[]
Scores are weighted averages. Certain publications are given more significance "because of their stature".Metacritic has said that it will not reveal the relative weight assigned to each reviewer.
Games Editor Marc Doyle was interviewed in 2008 by Keith Stuart of The Guardian to "get a look behind the metascoring process". Stuart wrote: "The Metascore phenomenon, namely Metacritic and GameRankings, have become an enormously important element of online games journalism over the past few years". Doyle said that because video games lead to a greater investment of time and money, gamers are more informed about reviews than are fans of film or music; they want to know "whether that hotly anticipated title is going to deliver".